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Using Social Networking for Logistics

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Using Social Networking for Logistics
More often companies are using Twitter, LinkedIn, Facebook, and other sites in order to promote and advertise their services, talk to customers without any middlemen, and educate the industry. Consider these tips if you are going to feel all the advantages and benefits of modern technologies and the Internet.
1. Create your presence on the Web.
Before you are get involved in social networking, you have to create a profile. E.g. LinkedIn is the social networking site of choice for businesses; Facebook is widely used as well. These sites provide you with an opportunity to search various groups and organizations, and sign up for updates.
2. Scour the Internet for potential providers.
Majority of service providers include a social networking link onto their home page. If you see a Facebook link, sign up to "follow" the group or company and receive its news.
3. Follow those suppliers that don't repeat press releases.
Companies using social media correctly do not talk in marketing voices. They appeal and engage the customer. So, you should follow those companies that provide real solutions and case histories.
4. Check out the profiles of leaders in your industry.
The evolution of social networking makes it possible to easily interact with leaders. Take advantage of it. Read their profiles, look at the groups they have joined, see what kind of discussions they participate in. Don't be afraid to jump in.
5. Sign up for RSS feeds.
Using RSS feeds considerably enhances your ability to stay informed on important issues, whether it's a news update, blog post, or tweet.
6. Analyze the negative.
Social networking gifes the flow of information about a potential partners, but this information must be analyzed and arranged, and you have to know how to discriminate between posts by an irritated former employee and a true negative analysis.
7. Don't just watch and listen but engage.
Choose groups on LinkedIn, Facebook, or any other site with good and reliable membership base, and start your own group to make up the conversation around your concerns. Cooperate with providers and other shippers.
8. Get properly educated.
Do searches on topics that may interest you. Try to monitor your social networking sites and RSS feeds daily. Use them as a research tool by posting a discussion and considering the responses.
9. Attract and engage new logistics personnel.
Social networking sites help connect you to the right people. Just browse their profiles, and post a job listing.
10. Get customer input.
Find out what your company is doing right and wrong by discussing with your customers online. Ask them to suggest how you can improve your service, and solicit feedback on any new procedures or enhancements you offer.
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